Practical Product Management for Product Owners: Creating Winning Products with the Professional Product Owner Stances

https://mhco.ca/uebqv0u70vi Cover Page About This eBook Halftitle Page Title Page Copyright Page Pearson’s Commitment to Diversity, Equity, and Inclusion Dedication Page Contents Foreword Introduction Book Structure Target Audience Acknowledgments About the Authors I: The Stances of the Product Owner Quick Quiz 1. Agile Product Management Is It Product Owner or Product Manager? What Is Product Management? Working in a Product-Led, Sales-Led, or Marketing-Led Organization What Is a Product Owner? Different Types of Product Owners 2. Introducing the Product Owner Stances The Misunderstood Stances of a Product Owner The Preferred Stances of a Product Owner I Summary: The Stances of the Product Owner Key Learnings and Insights Want to Learn More? II: The Customer Representative Quick Quiz 3. How to Identify and Define Product Introducing the Customer Representative What Is a Product? 4. Building Customer Empathy Talking to Customers Observing Customers Effectively Dealing with Biases When Collaborating with Customers 5. Capture Your Customer Insights via Personas User Personas Creating Personas 6. Identifying and Expressing Customer Value The Functional Elements of Value Emotional Elements of Value Life-Changing Elements of Value Social-Impact Element of Value 7. Connecting Product Features to Outcomes and Impacts Connecting Goals, Impacts, Outcomes, and Features II Summary: The Customer Representative Key Learnings and Insights Want to Learn More? III: The Visionary Quick Quiz 8. Creating and Communicating Product Vision Introducing: The Visionary Connecting the Product Vision to the Company Mission, Vision, and Values A Product Vision Aligned with the Company Mission and Vision Elements of an Inspiring Product Vision 9. Communicating the Product Vision Effectively The 3×3 Storytelling Framework The Power of Reasoning Make It SEXI 10. Crafting Product Goals That Align Stakeholders and Teams What Is a Product Goal? Characteristics of Great Product Goals How to Create Product Goals Inspect and Adapt Product Goals Having Multiple Product Goals: Is That an Option? 11. Creating the Right Product Roadmap for Your Audience Introduction to Product Roadmaps Types of Product Roadmaps Roadmap 1: The Goal-Oriented Roadmap Roadmap 2: The Now-Next-Later Roadmap Roadmap 3: The User Story Map Roadmap 4: The Visual Roadmap Roadmap 5: The Gantt Chart Roadmap Eleven Tips for Roadmap Creation 12. Identification of Company Value and Impact Understanding Company Value and Impact Expressing Company Impact Key Value Area 1: Current Value Key Value Area 2: Unrealized Value Key Value Area 3: Time to Market Key Value Area 4: Ability to Innovate 13. Maximizing Value through Effective Pricing Strategies and Tactics Introduction to Product Pricing The Product Pricing Process III Summary: The Visionary Key Learnings and Insights Want to Learn More? IV: The Experimenter Quick Quiz 14. Driving Inside-Out Product Innovation Introducing: The Experimenter Inside-Out Innovation Sources 15. Driving Outside-In Product Innovation Outside-In Innovation Sources Market Segmentation 16. Thinking Differently: Driving Business Model Innovation Market Analysis and Trends Getting Inspiration from Other Companies The Impact on Your Business The Return of the Business Model Canvas 17. Selecting Product Experiments to Run The Truth Curve: Select the Right Experiments and Tests Experimentation Techniques Explained 18. How to Design and Evaluate Experiments and Tests Defining Hypothesis Capture Learnings 19. Approaches for Scaling Successful Products and Teams Scaling Approaches for People and Teams Typical Antipattern for Scaling People and Teams A Better Approach for Scaling People and Teams Approaches to Scaling the Product or Service Focus on the Product First, Then on People and Teams Eight Effective Strategies for Scaling a Product How Product Owners Contribute to Product Scaling IV Summary: The Experimenter Key Learnings and Insights Want to Learn More? V: The Decision Maker Quick Quiz 20. Improving Accountability, Maturity, and Authority Introducing: The Decision Maker 21. Evaluating Your Product Decisions Product Management: A Game of Poker or Chess? Evaluating Decisions in an Honest and Transparent Way 22. Make Better Decisions: Thinking in Bets The Buddy System or Decision Pod Accepting Uncertainty in Decision Making 23. Navigating Product, Process, and Team Dilemmas and Decisions Making Choices Navigating Dilemmas 24. Improving the Speed and Quality of Decisions The Cost of Delaying Decisions Fast Decisions Are More Successful than Slow Decisions Special Snowflake Syndrome Why You Should Probably Make Decisions Fast(er) How to Speed Up Your Decision Making Empowered Product Owners V Summary: The Decision Maker Key Learnings and Insights Want to Learn More? VI: The Collaborator Quick Quiz 25. How Agile Governance Affects Product Owners Introduction to the Collaborator Introducing Agile Governance Organizational Governance Entails Many Elements Effectively Dealing with Governance 26. Product Budgeting Done in an Agile Way Three Horizons Budgeting Is Like Product Backlog Management A Strategy and Market Perspective on Budgeting 27. Creating Contracts That Enable Great Product Ownership and Teamwork What Is a Contract? Who Takes the Risk? Two-Stage Contracts Joe’s Bucket Money for Nothing Change for Free Elements of an Agile Contract VI Summary: The Collaborator Key Learnings and Insights Want to Learn More? VII: The Influencer Quick Quiz 28. Stakeholder Management in Complex Environments Introducing: The Influencer Definition of Stakeholder Stakeholder Classification/Categorization Information and Insights to Gather on Stakeholders The Influence of the Stakeholder 29. Tools for Stakeholder Classification and Grouping The Stakeholder Map The Stakeholder Radar Alternative Stakeholder Identification and Grouping Techniques 30. Applying Stakeholder Management Strategies and Tactics in Practice Creating a Communication Strategy Tips for Improving Your Stakeholder Management in Practice 31. How to Influence Stakeholders on All Levels Being a Lyrebird The Process of Communication Four Layers of Communication Building Relationships with Stakeholders Adapting Your Tune to Your Audience 32. Mastering the Art of No to Optimize Value Creation for the Product What Makes Saying No So Hard? Five Steps toward Saying No Effectively The Jedi Mind Trick 33. Negotiating with Stakeholders, Customers, and Users Be a Mirror Label Emotions Getting to Yes! How to Tell If a Yes Is Real Bend Their Reality Create the Illusion of Control Guarantee Execution Bargain Hard Find the Black Swan VII Summary: The Influencer Key Learnings and Insights Want to Learn More? Closing Summary: The Stances of the Product Owner The Preferred Stances of a Product Owner Optimizing Transparency Using a Product Wall Epilogue Index