How To Make It in the New Music Business: Practical Tips on Building a Loyal Following and Making a Living as a Musician, 3rd Edition

https://www.anonpr.net/hefff07f Cover Title Contents Preface to the Third Edition Author’s Note Introduction 1. Why Music? What Does Making It Mean? The Purpose of the Day Job The Backup Plan The 26-Year Marathon (The Goals) How to Form Your Band Why No One Cares About Your Music Does Age Matter? 2. The New Industry You Thought You Were a Musician The 50/50 Rule Embrace the Hyphen What’s Right and What’s Wrong in Music Are You Nearsighted or Farsighted? The New Team To Sign or Not to Sign Manager The Bridge: 11 Things Every Band Agreement Needs to Include The Bridge: 7 Ways to Find a Manager Agent Record Label How to Get a Record Deal The Bridge: How to Get a Record Advance Without a Record Deal Publishing Company How to Get a Publishing Deal Publicist How to Find a Publicist Attorney How to Find an Attorney Why Everything You Thought About Streaming Is Wrong Fans Aren’t Going to Pay for Music Anymore—and That’s OK 3. Recording Getting into the Musical Headspace Inspiration Quests Active Writing Sessions The New Studio How You Can Get Anyone in the World to Work on Your Album Who Do I Need to Get to Do This Thing? How Much Should I Pay Them? What Are the Steps? Producer The Bridge: Music Split Sheet Example The Recording Studio Engineer The Home Studio 4. The Release I, Artist The Power of Video How to Create a Great-Looking Music Video on a Tiny Budget What Album Cycle? Should You Release a Single, an EP or an Album? Are Sales Dead? Digital Distribution: How to Get Your Music on Spotify, Apple Music, Amazon and Everywhere Else The Bridge: 26 Things to Do Before You Release Your Song or Album The Folder of Assets How to Write Your Band Bio The Elevator Pitch The Rule of 7 The Album Release Timeline A Few Creative Campaigns to Get Your Juices Flowing 5. Building a Fanbase One Fan at a Time The New Fan The Pyramid of Investment and the Pyramid of Engagement Get Rich in Your Niche Are You in the Right City for Your Music? Los Angeles, New York, London or Nashville? Los Angeles New York City Nashville London How to Find Who Your Fans Are The Bridge: How This Artist Grew to 500,000 Monthly Spotify Followers Without Playlists Is Radio Still Important? Playlists Are the New Radio How to Get Included The Bridge: How I Gained 50,000 Followers to My Spotify Playlist TikTok Discovery Influencer Marketing The Mailing List The Triple Check 6. Playing Live What Happened to Live Music? The Purpose of Performing Live When to Charge for Shows The Perfect 30 The Power of the Tag Behind the Banter The Bridge: When Greeting Fans, Never Say “Nice to Meet You” The Bridge: 10 Things You Should Never Say Onstage Don’t Play to the A**holes Does This Mustache Make My A$$ Look Fat? How to Hire Freelance Musicians The Bridge: 9 Things Every Musician Needs to Know About the Sound Guy The Only Way to Prevent Bad Sound How to Put Together a Local Headlining Show How to Headline on Tour How to Be a Great Opening Act Playing Live from Home The Bridge: 8 Things You Don’t Want to Forget to Do on Show Day 7. Booking and Promotion How to Be a Star in Your Hometown The Book Sheets: Picking Your Spots The Book Sheets: Finding Local Bands The Bridge: 11 Things Your EPK Needs to Have The Bridge: The Reason You Never Get an Email Response What Do You Mean We Don’t Get Paid?! Performance Deals: From the Worst to the Best What Are Promoters?—And How to Get Opening Slots for Touring Acts The Bridge: The Troubadour Said This Was the Best Booking Email Ever The Bridge: 11 Things to Do Once You Book the Show How to Double Your Income Going Rates for Touring Bands Playing Under-500-Cap Rooms The Bridge: 10 Steps to Sell Out Your Show The Bridge: 9 Things to Consider When Choosing a Venue Weddings, Corporate Parties, Proposals, Bar/Bat Mitzvahs and the Weird, Wild, Profitable World of Private Shows How to Make Over $100 an Hour Street Performing Festivals Are No Longer Just for Hippies, Man: How to Break into the Festival Circuit Gig Resources You Need to Know About 8. Touring Why Hit the Road Where to Tour How to Book a National Tour Cover Shows Tour Responsibilities Tour Manager (TM) Day Sheets Advancing Shows The Bridge: It’s Not a Meet and Greet—It’s an Experience Lodging Merch Sellers Per Diem (PD) Merch Manager FOH 50 Is the Magic Number How to Make $500+ per House Concert Opening Tours How to Stay Sane on the Road The Bridge: 25 Things to Do Before You Leave for Tour 9. How to Make Real Money Playing Colleges and Performing Arts Centers What Is the College Market? Who Is on the CAB? Music Industry vs. College Industry Career Building vs. Money Making The “Shows” What Acts Do Best in the College Circuit? NACA and APCA Showcases Block Booking How to Get a Showcase Get Ready for the Conference Finalizing the Sale How to Get a College Booking Agent The Top 10 Music College Booking Agencies What to Do Once You Have a Show Getting Rebooked Breaking into Colleges The Performing Arts Center Market 10. Sponsorships and Investments What Are Sponsorships? How to Get a Sponsorship How to Get an Investment How to Waste an Investment 11. How to Master the Internet How to Build a Great-Looking Website with No Web Design Experience What Should Go on Your Website Places You Need to Be Online Constant Creators vs. I, Artists Which Social Platforms to Ignore and Which to Master The Big 10 Followers Are Not Necessarily Fans and Fans Are Not Necessarily Followers Pick Your One YouTube Instagram TikTok Is Facebook Still Important? Finding Your Fans Through Advertising Twitter Snapchat Livestreaming The Bridge: How This Band Made $250,000 Livestreaming from Home The Metaverse The Music-Streaming Platforms Don’t Lose Focus 12. The New Asking Economy: The Difference Between Asking and Begging Crowdfunding vs. Fan Clubs What Are the Differences Between Kickstarter and Indiegogo? Vinyl Crowdfunding The Bridge: 16 Tips for Running a Successful Crowdfunding Campaign NFTs for Music Explained in Musician Terms 13. How to Get all the Royalties You Never Knew Existed (and other Business Things You Need to Know) Terms You Need to Understand The Bridge: How to Collect 100% of Your Performance Royalties How to Sign Up for SoundExchange or Your Country’s Neighbouring Rights Organization Artist Royalties Songwriter Royalties How to Release Cover Songs (Legally) Right of First Use How to Copyright Your Music and Why You Should Trademarking Your Band Name 14. How to Get Music Placed in Film and Television Movie Trailers Commercials Movies TV Shows Video Games If It Works, It Works Music Supervisors The Bridge: 8 Things Every Music Supervisor Wants in a Pitch Sync Licensing Companies and Agents Music Libraries What Do “Nonexclusive” and “Exclusive” Mean? 15. Bump Everyone Else off the Cover Three Main Kinds of Press/Media Attention How and Why You Should Get Local Press How and Why You Should Get Trade Press How to Get National Media and Why You Should How to Find the Blogs to Contact The Blog Sheets How to Write a Press Release and Why You Should The Critics 16. So, You Don’t Want to be a Musician? 100+ Jobs in the Music Industry Other Than Recording Artist 17. OUTRO Music Publications You Should Be Reading Music Podcasts You Should Be Listening To My Current Rant About the Music Industry How I Helped Change a Law for Musicians Some Words of Caution (and other Stuff You Really Need to Read) Glossary Acknowledgments Index About the Author Copyright